It starts with software on your site, grows into automation and reporting, and at the top becomes private infrastructure built for principals. Find the one that fits where you are.
Your customer measures and prices their own job before you ever pick up the phone. You close more work and stop burning gas on quotes that go nowhere.
Customers drop points to trace their fence on a satellite map of their own yard, pick a material, and watch the price update by the linear foot, gates included. They arrive at the conversation already sold on the ballpark. You arrive ready to close.
The Fencer is the blueprint. If a customer can measure it or draw it, we can build a tool for it.
Draw the fence line on a map, price by material and length.
Draw the lot or enter dimensions for an instant service quote.
Draw the pour area, choose a finish, get square-foot pricing.
Measure the drive, pick a sealant, price the seal or re-coat.
Set the footprint, choose decking, see a build estimate.
Enter the area and surface type for an on-the-spot price.
Square footage plus optional pitch for a ballpark roof number.
For clients who already have a tool deployed and want more leverage. We connect it to automations and reporting so every lead is handled and you always know where things stand, without logging into anything.
Automations that route, tag, and follow up on every lead the moment it arrives. Nothing gets dropped.
Leads, quotes, close rate, and cost-per-job in one clear view, the numbers that tell you what's actually working.
A daily or weekly summary delivered so you can stay on top of the business without digging.
For founders, executives, and firms whose work runs on sensitive data and high-stakes decisions. We design and operate private, secure data infrastructure, built around how the principal actually works, and held in strict confidence.
A dedicated, single-tenant data environment per engagement. No shared databases, no co-mingled client data. Row-level security and least-privilege access enforced at the infrastructure layer.
Engagements are designed around your confidentiality and security requirements, and we work alongside your existing IT, legal, and compliance counsel. Your compliance team sets the standard; we build the systems to meet it.
Private daily and weekly briefings synthesized from the sources you choose to surface (email, calendar, financials, operating data) and delivered through the channel you actually read.
Bespoke dashboards, workflow tools, and decision-support systems built specifically for your operating cadence. Engineered to your situation, not adapted from off-the-shelf software.
A direct relationship with one principal architect, not a rotating account team. Non-disclosure and confidentiality agreements are standard from the outset.
Most vendors sell you software. We design infrastructure that runs your business in the background, engineered around how you operate.
Engagements are scoped privately and begin with a confidential conversation. We take on a limited number at a time.
Request a private consultationMost estimate tools go on a site that already looks the part. If yours isn't there yet, we start here: a clean, lead-ready website plus a half-day on site to capture what you actually do. Your tool goes on the finished site, and you roll onto a monthly plan from there.
Start with the setup, then run it on a monthly plan. Founding clients get the estimate-tool setup fee waived.
Find what you can automateStart with a tool and add on as it earns its keep, no long lock-in. Exact pricing is quick to sort out on a call.
Your estimate tool, built, hosted, and kept running.
The tool, plus automation and reporting around it.
Your own environment, run for you end to end.
Bespoke, confidential engagements for principals.
Twenty minutes, no slide deck. We'll tell you straight which of the three makes sense for where you are.